It’s official: Pantone's 2017 Colour of the Year is Greenery.
Good Year for a Greenery Wedding
Greenery, known by its official name as 15-0343 Greenery, speaks of a fresh and zesty yellow-green shade and is a symbol of new beginnings.
In a modern world where we spend up to ten hours per day in artificial office environments surrounded by screens, man-made materials and radio-waves permeating into our core, it's not surprising that we are moving away from the LED lights, plastic-coated bars and artificial decor of 'noughties' Wedding decor to come full circle in our desire to re-connect with our authentic selves. The Greenery trend represents our desire to get back to 'feeling human' again by surrounding ourselves with nature, natural materials and the people we love.
Perhaps this explains why Greenery transcends so well as a wedding theme, and it’s rise in popularity: the association we have with greenery is the association we have marriage.
Greenery also reflects our innate attraction to connect with nature and each other. It is the reason many of us desire a marquee wedding, allowing you to spend your Big Day in the great outdoors. (whether we realise this or not!) Being at one with nature not only relaxes our eyes - the colour association we have with green and blue is one of serenity - but also makes us feel more connected to nature and each other. Also, being in the great outdoors will mean the occasion will not be an awkward one, as people can make use of the outdoor space available to them.
Greenery represents the desire to escape the paradigms of modern society and explore the great outdoors, and with each other - the more submerged people become with modern life, the more incessant the craving to immerse themselves in the natural world. As Pantone’s executive director Leatrice Eiseman puts it: “Greenery symbolises the reconnection we seek with nature, one another and a larger purpose.”
Here is Pantone’s break down in which greenery will shine through in 2017.
Greenery symbolises how businesses are taking responsibility for their footprint and taking steps into how minimise it. This year, we are considering green alternatives in how we run our company, from the plastic we use to renewable energy, to see how ‘Greenery’ The Arabian Tent Company can be. We are swapping biodegradable plastics for consumables like cable-ties, finding a way of recycling waste products from events like carpet, and using solar powered toilets instead of chemical versions.
Bringing the outside in
Bringing the outside, inside, is a theme not only for interior design, but has been transcending into wedding design for years. And it’s not just flowers that are incorporated into a greenery wedding theme: potted plants, succulent cacti and suspended wild flowers have all been spotted in our tents and we have now made some frames that florists can decorate that fit perfectly in our tents to create a ceiling of greenery.
Plant life has been well known to herald positive well being and health on human beings, which harks back to our ancestors in pre-historic times – after all, we evolved with nature.
This minimalist botanical wedding chose to keep it interesting with cacti as centrepieces and wedding favours, wild flowers suspended from above and from copper wire, giving a surrealist approach to greenery wedding trend.
Alternatively, a more traditional greenery trend can be incorporated into the bouquets, centrepieces, following through into the ceremony and the marquee.
Incorporate the Greenery wedding trend into the chandelier. This geometric shape adds a different dimension – no pun intended – to your average chandelier.
Or maybe a more contemporary twist?
Pantone forecasts that greenery will be used in fashion – providing pops of colour in accessories and shoes, or other key pieces. We’ve seen this trend in bridesmaids using the greenery bouquet as a bold accent to their dresses to incorporate the Greenery wedding trend.
Looking for more inspiration? Take a look at our Greenery Pintrest Board.
Thank you to the following photographers for their contributions: